2025 | Professional

MUSE Design Awards Gold Winner

THE WONDER BRIDAL Wedding Dress Collection Store

Entrant Company

LIUJJIA&chenhong

Category

Interior Design - Commercial 

Client's Name

Country / Region

China

The new presentation of the thousand-square-meter single-family flagship store of THE WONDER BRIDA, as well as the design of the brand space update of the building flower team, should also be a deep response to the current era, and a search for breakthroughs and possibilities from multiple dimensions. The pink and black "pink wave" is extended by collision, allowing the sweet and cloying tones to be mixed with neutral colors, and the elegant pink to show a new field flow between fantasy and reality. The new flagship store has five floors, each with a different function and different scene style based on the site conditions. The space integrates different functional areas such as yarn testing experience, display and sales, reception, fashion boutique and dress show. Compared to the traditional organization method of functional juxtaposition, the design explores a new model of coexistence and symbiosis of boutique, yarn testing and show in terms of spatial flow, functional planning and experience. The three spaces can operate independently or interact and share with each other.

Credits

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