2025 | Professional

MUSE Design Awards Gold Winner

JiuzuDuKang - The Highest State

Entrant Company

Shenzhen Reform Brand Consultant and Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Cultural Origins:

Henan, abbreviated as Yu, is known as the Great Elephant. Elephants are symbols of Central Plains culture, symbolizing auspiciousness, peace, strength, and nobility in traditional Chinese culture. Baijiu emphasizes the laws of nature, without modification is the highest realm. This sealed baijiu embodies respect and reverence for nature, carrying the exquisite craftsmanship of craftsmen and the ultimate pursuit of beauty. It combines traditional brewing culture with modern aesthetics, symbolizing Central Plains culture and a profound interpretation of its essence, which also brings a dual feast of visual and gustatory experiences to baijiu lovers.

Creative design:

The packaging adopts red and gold color scheme, and the bottle is decorated with an elephant head relief, symbolizing auspiciousness and solemnity. The bottle cap is the image of a metal elephant, highlighting the noble quality of Baijiu. The carton adopts a semi hollow box, and the side illustration depicts the harmonious unity of human and nature, full of the charm and beauty of traditional art. The overall display not only fully showcases the bottle, but also plays a protective role. At the design level, through hollowed out window frames, DuKang conveys the brand's potential to continuously explore and showcase the diversity of Chinese culture as a window to Yu culture.

Credits

Designer
Mr.Dong Jinghong
Designer
Mr.Li Wei
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