2025 | Professional
Entrant Company
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Cultural Origins:
Henan, abbreviated as Yu, is known as the Great Elephant. Elephants are symbols of Central Plains culture, symbolizing auspiciousness, peace, strength, and nobility in traditional Chinese culture. Baijiu emphasizes the laws of nature, without modification is the highest realm. This sealed baijiu embodies respect and reverence for nature, carrying the exquisite craftsmanship of craftsmen and the ultimate pursuit of beauty. It combines traditional brewing culture with modern aesthetics, symbolizing Central Plains culture and a profound interpretation of its essence, which also brings a dual feast of visual and gustatory experiences to baijiu lovers.
Creative design:
The packaging adopts red and gold color scheme, and the bottle is decorated with an elephant head relief, symbolizing auspiciousness and solemnity. The bottle cap is the image of a metal elephant, highlighting the noble quality of Baijiu. The carton adopts a semi hollow box, and the side illustration depicts the harmonious unity of human and nature, full of the charm and beauty of traditional art. The overall display not only fully showcases the bottle, but also plays a protective role. At the design level, through hollowed out window frames, DuKang conveys the brand's potential to continuously explore and showcase the diversity of Chinese culture as a window to Yu culture.
Credits
Entrant Company
AVAD
Category
Interior Design - Living Spaces
Entrant Company
spAce
Category
Interior Design - Office
Entrant Company
Louis·Cardy
Category
Fashion Design - Bags
Entrant Company
Parn Shyr Design
Category
Interior Design - Recreation Spaces