2025 | Professional

MUSE Design Awards Gold Winner

XIANFENG protein nutrition meal

Entrant Company

Beijing Sealing Art Design co.,Ltd.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Synutra International Inc

Country / Region

China

"Xianfeng" is a name created for women. "Xian" in Chinese means carrying women's beautiful expectations and unremitting pursuit of body management; "Feng" in Chinese symbolizes the comprehensiveness, richness and diversity of nutritional supplements. This product is positioned as a "Xianfeng" series of nutritional products for women. On the basis of providing multi-dimensional nutrition, it can achieve complete meal replacement. It can not only effectively control calorie intake, but also provide you with comprehensive nutrition, satisfy your appetite and have a strong sense of fullness. The creative "Xianfeng" brand image LOGO of the design company is elegant and light. The youthful font, coupled with the "X"-shaped butterfly dance graphic in the upper right corner, is like a smart poem, expressing the original intention of "Xianfeng" to respect, care, reshape and protect women, and help women achieve the transformation and return of independence, self-confidence and elegant charm from the inside out, which is a lofty pursuit of health and beauty. With the "X"-shaped butterfly dance graphic as the main visual, the romantic color is superimposed on the beautiful bottle that imitates the shape of a woman's body. I hope that every woman can bloom and transform as she wishes, spread the wings of her dreams and fly freely.

Credits

Packaging Design Director
Linjie Huang
Brand Design Director
Yaojie Xie
Senior Designer
Hongyu Shao
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