2025 | Professional

MUSE Design Awards Gold Winner

vivo global version new product display props

Entrant Company

vivo Mobile communication Co.,Ltd.

Category

Product Design - New Category: Display Props

Client's Name

Country / Region

China

This creation is an innovative display fixture developed by vivo specifically for both domestic and international markets, seamlessly integrating functionality with aesthetics.



Key highlights of this display include the "Feature Corridor" design, which intuitively showcases the core selling points of the products. This design enhances consumer understanding and perception of the products, effectively boosting in-store sales conversion.



In terms of design, it employs ultra-thin craftsmanship along with anodized aluminum materials, significantly elevating the texture and offering a premium minimalist visual experience. The base structure is unified, complemented by a modular design that allows for flexible switching between display modules for smartphones, headphones, watches, and more, fully meeting the needs of various scenarios.



Regarding user experience, the display fixture streamlines cable management, requiring only one power cord for connection, making it incredibly easy to use. The modular structure adds flexibility to display configurations, facilitating quick changes to model numbers or product display modules, thus improving daily operational efficiency and convenience.



On the pricing front, through the design of mold-formed standard components, it ensures stable quality and cost optimization, providing businesses and retailers with a more cost-effective solution.



This creation achieves comprehensive breakthroughs in functionality, design, user experience, and pricing, marking a significant innovation in the field of technological display fixtures.

Credits

Meng Bo
Niu Wenhao
Lan Ying
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