2025 | Professional

MUSE Design Awards Gold Winner

LUMILA Golden Potato Chips

Entrant Company

Beijing Sealing Art Design co.,Ltd.

Category

Packaging Design - Retail

Client's Name

YUNNAN LISHI GROUP

Country / Region

China

LUMILA is a potato chip brand of Yunnan Lishi Group in China. The latest "Golden Potato Chips" series was creatively developed by Beijing Sealing Art Design. The new products are made of yellow-heart potatoes from Zhaotong, Yunnan, China, to produce high-quality potato chips with golden quality. The outer packaging is made of shining gold material, and a close-up of potato chips with a golden texture is designed on the packaging, which is cleverly matched with the taste of potato chips to show a stronger appetite.

Credits

Packaging Design Director
Linjie Huang
Senior Designer
Haiyan Cheng
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