2025 | Professional

MUSE Design Awards Silver Winner

Metamorphosis

Entrant Company

KangShi (Shanghai) Food Science and Technology Co., Ltd.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Country / Region

China

"Metamorphosis" is an innovative creation that seamlessly blends Eastern aesthetics with modern design principles. At its core, it ingeniously incorporates elements of the butterfly, a symbol from Chinese traditional culture, into every detail of the product. The aim is to tell stories of growth, transformation, and beauty through a unique visual language.

The design inspiration for the product comes from the natural phenomenon of a butterfly emerging from its cocoon, along with the beautiful symbolism attributed to butterflies in Chinese culture.

The butterfly, which sounds like the word "福" (fortune), has become a symbol of happiness and good fortune. The life journey from caterpillar to butterfly profoundly expresses admiration for the spirit of overcoming difficulties and achieving personal transformation during one's growth. Through this creation, we hope to convey a positive and uplifting attitude towards life to every consumer.

This product is a label-free bottle design, aimed at reducing the use of labels and simplifying the recycling process, which is more environmentally friendly. At the same time, in response to the call for environmental protection, we have chosen materials that are easy to recycle and reuse for the bottle cap, encouraging consumers to participate in green actions.

Credits

Li Guohua
Chen Yingrang
Wang Shuming
Zhang Xuedong
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