2025 | Professional

MUSE Design Awards Gold Winner

ELFBAR ELFX ULTRA

Entrant Company

IMiracle (Shenzhen) Innovation Technology Co., Ltd.

Category

Product Design - Hobby & Leisure

Client's Name

IMiracle (Shenzhen) Innovation Technology Co., Ltd.

Country / Region

China

The ELFX Ultra e-cigarette integrates advanced intelligence, safety, and personalization for consumers pursuing a high quality of life.

ELFX Ultra features a full touchscreen design, where the large and user-friendly interface complements the elegantly streamlined body, reinforcing its high-tech appeal and premium positioning. Users can conveniently adjust critical settings such as draw, power, and brightness via the touchscreen, thus facilitating a highly personalized smoking experience. The outer casing of ELFX Ultra is made of high-quality zinc alloy, providing excellent impact resistance and corrosion resistance. Users do not need to worry about damage from drops or environmental factors during daily use. The touch screen is made of durable, scratch-resistant glass.

The inclusion of the Smart Insights App provides users with various practical functionalities such as smoking frequency regulation and recording of user behaviour while also enabling adjustments to smoke intensity according to personal preferences, thus promoting in-depth health management and offering smoking cessation counselling services, fostering a healthier lifestyle. Notably, ELFX Ultra has a child safety lock, allowing operation only after correct password entry. This feature significantly mitigates the risk of unintended usage by unauthorized people, particularly children, enhancing the product's overall use safety. Equipped with a built-in 1500mAh large capacity battery, the device offers up to 96 hours of continuous use and supports fast charging, making it particularly suitable for frequent users or those who travel frequently.

Credits

Lead designer
Crawford Lei
Product manager
Shawn Gao
Project member
Becky Liu
Project member
Max Wang
Project member
Stan Zhou
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