2020 | Professional

MUSE Design Awards Gold Winner

BAYZ BAR

Entrant Company

JUMGO CREATIVE

Category

Interior Design - Sports / Entertainment

Client's Name

Country / Region

China

Mountains, rivers and lakes are scattered. Chinese classical literature often reflects a certain world view, and this is also the core of the existence of "Bayz". Talking about everything with mountains and seas to accommodate people and transform Bayz..
The appearance of a design is often between technology and art, and even more so, it conveys a philosophy. This is the result of the collision between the designer and the brand. Pythagoras once believed that the conflict filled the world with life.
BAYZ is born under conflict.
Art and business, day and night. All herald a huge difference in their atmosphere and environment. And this is also the difficulty of design.
In order to combine the composite format of art exhibition halls/coffee/bars, we cut the space into two layers, upper and lower, for the display of the second floor for commercial operation. This is also different from the design logic of traditional commercial bodies, seeking common aesthetics, In order to attract loyal customers more effectively.
From the name of BAYZ, this design is destined to be more like a structure of the inner world. It is different from exploring the mountains and seas from the ancient books of thousands of years. What we have to do is just to restore the master's. Original intention. A pure and "fairy" world.
Therefore, we have sorted out the concept of "nest", from brand design to build an overall IP image, and then transplant the main concept into the entire space.
The rough cement, fine glass, and the flickering lights flickering between them, like the undulating lines of the labyrinth, all foreshadowing the unusual depth of the "nest".

Credits

Design Director
Liang He
Designer
Easong
Designer
Sam
Designer
Andy
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