OUSVOW JEWELRY by RICHH OU

OUSVOW JEWELRY is a Hi End jewelry brand founded by RICHH OU in 2016. The main material is mainly made of 18k gold, and is inlaid with various natural diamonds and colored gemstones. Each piece of work is a unique original design, meticulously crafted by hand, with high quality, exquisite craftsmanship, advanced aesthetics, and attention to detail as the standards, bringing customers a brand new visual feast and brand experience. Its unique "parallel four-dimensional aesthetic concept" and "cutting-edge jewelry design style" subvert everyone's understanding of jewelry, combining fun and artistry. At present, OUSVOW brand has six product lines: "CITY" gold jewelry series, "FUTURE" series, “Fine Jewelry” series, “Gold coin" series, “Jade" and “Pearl" series.



Unique and Distinctive New Jewelry IP

Designer RICHH OU spent a year repeatedly sketching and modifying design drawings in the process of creating the new jewelry IP "CITY" series. He personally stayed at the factory for a month and spent over three months working closely with the craftsmen. After multiple iterations, they finally produced the jewelry pieces that matched his ideal vision. The amount of effort and dedication he invested in this project is self-evident.



The introduction of the new IP "CITY" series marks a milestone in OUSVOW's cutting-edge jewelry design, redefining the perception of jewelry - "No longer being solemn and aloof, jewelry can also possess a playful and fun-loving nature."

The facial shapes of each character in the CITY series are derived from the eight-sided logo of the OUSVOW jewelry brand, successfully creating a distinctive and highly recognizable brand representative IP that has been registered with the National Copyright Administration and granted corresponding copyrights and patents. It is believed that in the future, the CITY jewelry series IP will be seen in various fields of our daily lives, and cross-industry collaborations with brands from different domains will be a strategic direction for OUSVOW's future brand development.