Coffee Fuels Creativity

The toughest client a creative agency will ever have is itself. Everybody has an idea, design, or opinion that is 'the best.' There is always plenty of ego, pride, and hyperbole to go around. Fortunately, the team at Affinity Creative Group plays nicely together, with egos in check and collaboration the norm. We all agreed we must deliver a captivating creativesolution for our 2019 holiday greeting--after all, 'creative' is in our name-- it's what we do. How to do it? The answer was obvious--celebrate the perfect pour-over! Given the number of coffee aficionados in our midst, it was a no brainer to share our love of the bean in a unique and special way. So, to spread holiday cheer and ring in the new year, we aimed to surprise friends, clients, and clients to be, with a custom branded, designed, and packaged bag of the season's best from OHM Coffee Roasters. After landing on the ideal holiday gift and identifying the right vendor, we needed a unifying anthem. After burning some midnight oil and consuming multiple cups of java, a theme emerged that said it all: Coffee Fuels Creativity. This notion sparked a wide range of motions and emotions that generated the visually stunning logo, typography, and package design. This total package has been a huge hit. The combination of expressive videography / interactive website, one-of-a-kind package design, and the finest quality special roast has delivered a memorable holiday experience, enhancing all senses and underscoring indisputably that, coffee does fuel creativity at Affinity Creative Group.