2025 | Professional

MUSE Design Awards Gold Winner

FRAGRANCE GIFTBOX

Entrant Company

TAOBAO & TMALL GROUP

Category

Packaging Design - Limited Edition

Client's Name

Country / Region

China

In the present climate of extensive socio-economic challenges, the demand for emotional solace and tailored experiences among individuals has intensified dramatically. In response, Miaomanfen is dedicated to moving beyond the conventional single-function of traditional aromatherapy products, aiming to deliver a superior level of emotional significance to its users. By incorporating the image of the God of Wealth from traditional Chinese culture, Miaomanfen has developed the design concept of “Overflowing Wealth”. This concept reinterprets the traditional visual representation of the God of Wealth into a new sensory experience centered on olfaction, utilizing aromatherapy as a medium to immerse users in a distinctive ambiance characterized by the scent of prosperity, thus delivering an unparalleled immersive experience.

The gift box includes a glass aromatherapy cup, nine solid fragrance stones shaped like Yuanbao (a gold ingot), and a bottle of essential oil. The cup is crafted from transparent green glass, allowing for easy visibility of its contents and enhancing its visual appeal. The fragrance stones are meticulously handmade in the form of small Yuanbao, which have historically represented wealth in Chinese culture. The design of the nine fragrance stones, both in number and size, is expertly crafted to rest just above the container without falling off, symbolizing the secure retention of wealth even as it overflows. Furthermore, the number “nine” in Chinese culture signifies longevity, enriching the cultural significance and auspicious implications of the gift box.

Upon the application of essential oil, the initially light gold Yuanbao fragrance stone transforms into a more radiant deep gold, as if the gold has been washed and restored to its primitive brilliance. The solid balm resembles a treasure trove of gold, loaded with beauty and auspicious symbolism.

Credits

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