2025 | Professional

MUSE Design Awards Silver Winner

Space Market

Entrant Company

Zhenan Qin

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Zhenan Qin

Country / Region

China

This is the first innovative store of the 40-year-old retail brand - Texhong SPACE3.0 iteration, aiming to make the customer group younger, and at the same time achieve the increase of turnover and lifestyle leadership.

The overall design retains its warm, soft and restrained side, like the companionship of Rainbow in the life of consumers for decades a healthy, reassuring, trustworthy, the hazy sense of translucent material and the warm light source of the main and secondary distinctions constitute her restrained tone, the whole color system adopts natural colors - beige, wood grain, warm gray and green, with green plants to respond to the ecological texture of respecting nature. With the brand color burgundy red as the main color, like a streamer throughout the entire façade, eye-catching and elegant, the eaves of the hanging eyebrow design of the catering stall are folded, which is the intention of "home", setting off the fireworks in the world, the fragrance of flowers, fruits, the fragrance of bread baking, the swaying red wine glass, the frothy brewery, the freshly squeezed juice, the sizzling sound of iron plate frying, the soothing skin care, the laughter of parent-child interaction, etc., constitute the appearance of life - everything is excellent, life is bright. She is a new life form that does not depart from the Rainbow gene and grows in line with the current consumer shopping psychological needs.

Credits

Zhenan Qin
Zhenan Qin
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