China   |  2020

MUSE Design Awards Silver Winner

Ben Cao Tang - Herbal Wine

Entrant Company

Shenzhen Left and Right Packaging Design

Category

Packaging Design

Client's Name

Li Shizhen Pharmaceutical Group Co., Ltd.

Sub-Category

Wine, Beer & Liquor

BENCAOTANG is China's health wine brand, and its brewing formula is derived from the Chinese medicine "Compendium of Materia Medica". BENCAOTANG advocates the product concept of "Bencao Brewing, Natural Fragrance", using the best herbal raw materials and traditional brewing techniques in production, without other additives. In order to show the characteristics of the raw materials of the wine, the designer designed the shape of the bottle as a leaf, and the graphic of a leaf and a few drops of water was printed on the shoulder of the bottle through the embossed roasting process to interpret the product as a natural herbal brew. In order to allow consumers to better understand the concept of natural materia medica, the designer described the shape of the herb on the rainy day on the graphic of the box, and a few drops of water were attached to the leaves. When you open the box, you will see a layer of translucent paper with a butterfly perched on the plant. Drops of water drip from the leaves. This is a very beautiful picture in nature. A leaf, a few drops of water, and a butterfly are enough to show the characteristics of this wine's natural herbs.

Credits

Designer
Zhou Jingkuan
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