2025 | Professional

MUSE Design Awards Silver Winner

Apocynum venetum Honey

Entrant Company

Mingrui Yichuang Technology Co., Ltd

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Client's Name

SHAN YUAN TANG

Country / Region

China

Apocynum Venetum Honey isn't just any honey; it's a golden treasure born from Yuli’s unparalleled geography and rich botanical diversity. Each jar combines an amber glow, velvety smoothness, and a unique, sweet flavor. This packaging design is more than just a visual delight—it encapsulates the very essence of this premium honey. A simple color palette blends seamlessly with a lively scene illustration, delicately portraying the natural beauty and cultural charm unique to Yuli. Upon opening, consumers can immediately sense the purity and quality that only nature can bestow.

The vivid illustration transports consumers to a scene where hardworking beekeepers are gathering honey. Rolling grasslands meet distant snow-capped peaks, and soft clouds drift across the sky, evoking a sense of harmony between humanity and nature. This illustration not only underscores the unspoiled environment but also reassures consumers of the honey’s purity and quality rooted in its pristine origin. Both natural purity and human ingenuity are intuitively communicated through the packaging, fostering consumer trust in the product quality. Embracing a minimalist aesthetic, the packaging features a white background, adorned with icons and illustrations in an amber hue—the very color of the honey inside. This color scheme offers more than just a natural, simple, and harmonious visual effect; it also creates an immediate connection to the pure, sweet taste of the honey inside. Moreover, the product is presented in an elegant drawer gift box with a ribbon pull on the side for easy opening, reflecting how a thoughtful design can balance style with user-friendliness.

Credits

Design Director/ Mingrui Yichuang Technology Co., Ltd
Inman Liu
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