2025 | Professional

MUSE Design Awards Silver Winner

Mr. Burke Fruit Wine

Entrant Company

Stora Enso China Packaging

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

MONTES Co.

Country / Region

China

The Mr. Burke fruit wine series, part of the MONTES brand, is conceived for expressive, free-spirited young adults. Drawing from the traditions and landscapes of renowned fruit-growing regions, each label distills the character of its fruit into clean, geometric compositions, interlacing them with motifs from surrounding nature and local heritage. The result is a contemporary decorative language enriched with cultural resonance.

Yuzu Wine: Blends Jiangnan’s graceful rock formations and traditional pavilions with the bright freshness of yuzu, evoking refined elegance and a subtle poetic charm.

Pomegranate Wine: Weaves together the timeless camel caravans of the Silk Road, the unique architecture of Xinjiang, and the vibrancy of pomegranate—reflecting a vivid sense of exotic adventure and cultural mystery.

Kiwi Wine: Merges Shaanxi’s iconic Terracotta Warriors and the Great Wall with the crisp vitality of kiwi fruit, embodying the enduring strength and dynamic spirit of ancient Chinese civilization.

Dragon Fruit Wine: Celebrates the vibrant hues and lively traditions of the Miao people from the Yunnan-Guizhou Plateau, fusing the bold, juicy essence of dragon fruit with their untamed passion and joyous energy.

Minimalist outer packaging and two multifunctional 2-in-1 cardboard carriers enhance usability while maintaining a refined visual identity. The hammered texture on the bottle adds an engaging tactile dimension, interacting with light to create depth and shifting highlights. The overall visual system unites modern geometric clarity with the richness of traditional culture, transforming local symbols and narratives into a cohesive identity that resonates with contemporary audiences. Each bottle elevates a sip into an immersive cultural experience.

Credits

Innovation & Design Director
Dick To
Gacphic Design Manager
Hong Zheng
Sr Product Design Manager
Jinglun Cui
Sr Graphic Designer
Guangwei Sun
Sr Product Designer
Yao Hu
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