nana's green tea NewYork

Concept

“Wabi-sabi” : an aesthetic sense in Japanese art centered on the acceptance of transience and imperfection

Nanaha Co., Ltd. is a company dedicated to introducing “new Japanese forms” to the global market through the lens of “matcha.” Its offerings include high-quality matcha products, such as matcha lattes, presented with a modern twist. Rather than adhering strictly to traditional Japanese aesthetics, the store spaces are designed to evoke a contemporary tea room ambiance.

As the owner expresses: ” it is our aspiration to establish a store where people can enjoy the traditional tea culture of Japan through a modern interpretation.”The Japanese concept of ‘wabi’ conveys the charm found in the simple and rustic appearance of objects, emphasizing the beauty that emerges as things naturally age and weather. Similarly, ‘sabi’ reflects a positive outlook that appreciates the beauty of changes over time.

With the intention of capturing the essence of wabi-sabi, Nana’s Green Tea New York has meticulously crafted a space using only natural materials designed to evolve gracefully over time.

In terms of design, the store’s benches are crafted from reclaimed timber and stacked stone. The aged wood originates from dismantled Japanese wooden structures, while the stacked stone was once the foundation supporting floorboards made from aged trees in traditional Japanese folk houses. By incorporating these enduring materials, we aim to create a space that will stand the test of time, remaining relevant and inviting for generations to come.

We aspire for visitors to our store to experience the enduring ethos of sustainability deeply rooted in Japanese culture since ancient times.