2025 | Professional

MUSE Design Awards Platinum Winner

LeHua Glycerol Diester Oil Outer Packaging

Entrant

Suzhou Agnis Food Technology Co., Ltd/ Anhui Ziwu Brand Design Co., Ltd

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Client's Name

Suzhou Agnis Food Technology Co., Ltd/ Anhui Ziwu Brand Design Co., Ltd

Country / Region

Nowadays, glycerol diester oil has already established itself as the preferred choice for modern kitchens due to its premium quality and health-promoting properties. Considering that, the design team has developed the aesthetically pleasing and practical packaging, which ensures visual enjoyment and convenience of use while significantly improving the brand recognition.
The long and slender bottle boasts a streamlined shape to give a dynamic sense and enhance visual layering, resulting in a simple yet elegant style. Its upper part vividly depicts the moment of an oil droplet sliding down, aesthetically pleasing and interesting, making the product highly recognizable. The gentle curves of the oil droplet design echo the streamlined shape of the bottle for visual harmony, which improves the overall aesthetic appeal and enables the packaging to adapt to various kitchen styles. Furthermore, the packaging takes black and gold as main colors. The black as the background not only effectively protects the oil from exposure to light, but also well sets off the gold oil droplet design. Such a color scheme leads to a strong visual impact, highlighting the upscale position of the product.
In addition, the packaging incorporates a gravity-sensing cap that supports automatic opening/closing, leak prevention and flow control, greatly enhancing convenience of use. This reflects the brand’s focus on detail and its dedication to improving user experience, contributing to a considerate, reliable brand image.

Credits

Design Director/ Anhui Ziwu Brand Design Co., Ltd
Weiwei Zhou
Packaging Designer/ Anhui Ziwu Brand Design Co., Ltd
Rumeng Zhu
Product Planner/ Anhui Ziwu Brand Design Co., Ltd
Tuo Wang
Illustrator/ Anhui Ziwu Brand Design Co., Ltd
Ran An
3D Engineer/ Anhui Ziwu Brand Design Co., Ltd
Nengneng Lv
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