SHUMYIP ONE IS ALL MANSION

In Shanghai's Jiading Hydrogen Valley, SHUM YIP EAST CHINA REAL ESTATE DEVELOPMENT CO., LTD. partnered with CCA GROUP to create a unique design concept. The design team introduced the concept of "24+1 time zone" like a magical key, unlocking the busy urban life rhythm, and creating an additional hour of wonderful life for people. The sales gallery is the highlight of this project, establishing a symbiotic community commercial hub using an immersive business operation model to create a captivating commercial atmosphere that attracts people to explore.



The immersive business operation model innovates traditional business concepts by deeply integrating diverse elements including ecological landscapes, creative markets, cultural and creative product displays, etc. This creates a fusion of cultural exchange, artistic appreciation, and interactive fun, offering consumers a unique and unforgettable experience.



The lobby design exudes aesthetics with its spacious and lofty layout blending comfort and luxury. Greenery arrangements create a warm ambiance, while original IP elements add a touch of whimsy and coziness. In the corporate culture display, the design delves deep into the cultural core with silver ripple ceilings and soft curved spatial designs, presenting a visual feast that allows viewers to glimpse into the soul of the enterprise.



The immersive bookstore immerses people in a realm where knowledge and life blend seamlessly, offering reading, interactive, and workspace areas. The bookstore features a wide array of books, creative products, and colorful activities, stimulating contemplation on the essence of life. The integration of negotiation areas with the bookstore creates a space that carries the weight of wisdom on each floor, crafting a unique and intellectually stimulating environment for communication.