2025 | Professional

MUSE Design Awards Gold Winner

NEO·GENESIS

Entrant

Jie Chen

Category

Fashion Design - Innovation

Client's Name

-

Country / Region

About The Entry

NEO·GENESIS is a unisex fashion collection inspired by my original illustration series, which envisions a unique creation narrative. The theme of this collection revolves around the concept that humans have the extraordinary ability to create our own genesis story — to define and explore personal answers to the ultimate truths of the universe. While we may be limited in our understanding of cosmic truths, we are granted the freedom to manipulate our minds and creativity, shaping our own realities. This collection is a reflection of that power, encouraging wearers to stay true to themselves while navigating their own creative universe.

The collection progresses through five distinct looks, each representing a chapter in the unfolding of this personal genesis story. A key inspiration for the designs came from my creation of a 3D pop-up graphic book, which visually brings the narrative to life. The pop-up mechanisms in the book are symbolic of the explosive potential of human imagination. The seemingly confined space of a single page can unexpectedly unfold into a vast, dynamic structure, just like how our creativity can expand and evolve, breaking boundaries in pursuit of self-expression. This sense of transformation and expansion is translated into the silhouettes and structures of the garments.

The garments are designed with transformative features, much like the pop-up elements in the book, offering wearers the flexibility to style and adapt the pieces to their own preferences. These features serve as a metaphor for how, while we may not have access to the ultimate truth of the universe, we have the power to manipulate our own creativity to find our personal truth. The interplay between structure and transformation invites the wearer into my own universe while empowering them to create their own.

Ultimately, **NEO·GENESIS** is a celebration of individuality and creativity. It’s a collection that encourages the wearer to explore their own path, to stay true to themselves, and to understand that the act of creation — both on the page and in life — is a limitless and transformative experience.

Credits

Fashion Designer
Jie Chen
Photographer
Yichen Zhou
Model
Michael Hazard
Makeup Artist
Shu
More Gold Winners
Interior
2025
MUSE Design Awards Winner - Anbu Villa

Entrant

Guangzhou Lishang Architectural Space Design

Category

Interior Design - Residential 

Interior
2025
MUSE Design Awards Winner - Winding bridge condensed fog

Entrant

Liu Peiqin & YangFan

Category

Interior Design - Residential 

Architectural
2025
MUSE Design Awards Winner - CENTRAL MANSION

Entrant

TIANHUA Architecture Planning&Engineering Ltd.

Category

Architectural Design - Residential

Conceptual
2025
MUSE Design Awards Winner - Gorni

Entrant

Liu Shuai

Category

Conceptual Design - Communication