Yanjin Food Snack Gift

In this design, our goal is to create packaging that is highly recognizable and engaging, enabling it to stand out in the competitive gift box market. By integrating gaming elements into the snack packaging, we convey the brand’s vitality and promote a relaxed, enjoyable lifestyle.



The overarching concept centers on a packaging shape resembling a large die, symbolizing games and evoking curiosity and participation among consumers. This playful design aims to attract attention and highlight the fun aspect of the brand, aligning with the product’s identity.



The box design underwent multiple trials and optimizations to ensure it closely resembles a die while balancing visual appeal with functional practicality. The bright red primary color conveys enthusiasm and vitality, deeply rooted in Chinese culture as a symbol of good fortune, making it an ideal choice for festive gifts.



Crafted from kraft corrugated paper, the packaging is designed to store various combinations of the brand's snacks. The recessed triangular faces at the corners enhance the structural integrity of the box, providing collision resistance. Additionally, an integrated handle is incorporated for user portability, seamlessly blending with the design while maintaining aesthetic simplicity.



Our design stands out in the market by combining fun and practicality, showcasing Yanjinpuzi’s innovative spirit. The unique die shape and vibrant color scheme set the product apart from traditional gift packaging, enhancing brand recognition and consumer engagement.



By utilizing kraft corrugated paper, our design emphasizes eco-friendliness while ensuring durability. The choice of materials and structure not only supports sustainability but also contributes to a delightful purchasing experience, adding warmth and joy to the holiday season.