2025 | Professional

MUSE Design Awards Gold Winner

Guangzhou Zhengjia Plaza Baheli Flagship Store

Entrant Company

CLD.DESIGN

Category

Interior Design - Restaurants & Bars

Client's Name

Baheli Chaoshan beef hot pot

Country / Region

China

The design of Guangzhou Zhengjia Plaza Baheli Flagship Store exhibits a harmonious blend of architectural style, colour scheme, and spatial design that pays homage to traditional Chaoshan culture while demonstrating a profound understanding of contemporary aesthetics. This synthesis results in a dining environment that provides dual enjoyment for both the visual and culinary senses.



The design draws inspiration from the vibrant Chaoshan wharf culture, incorporating notable architectural elements such as hollowed-out glazed tiles and flying eaves and arches. These features accentuate the rich heritage of the local culture and foster a classical elegance throughout the space. The colour palette of the Baheli Flagship Store adheres to the traditional grey, white, and green hues characteristic of Chaoshan architecture. These classic tones are seamlessly integrated into the modern design, presenting a distinctive and harmonious aesthetic. Additionally, the use of warm yellow lighting, contrasted with carefully selected greenery representative of Chaoshan specialities, contributes to a warm, elegant, and comfortable dining atmosphere.



The meticulously organized spatial layout and smooth flow design effectively guide customers into the dining area. Notably, the interior features a transparent beef stall, allowing customers to observe the cutting process of fresh beef. This open-display concept not only enhances visual engagement but also underscores the brand's unwavering commitment to freshness and the professional quality of its ingredients.

Credits

Design Director/ CLD.DESIGN
Yi'ou Li
Director of Construction/ CLD.DESIGN
Zhenghong Zhu
Chief Creative Design/ CLD.DESIGN
Gaoyang Tian
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