2025 | Professional

MUSE Design Awards Gold Winner

The Urban Hunt Series

Entrant Company

ERAL fashion

Category

Fashion Design - Prêt-à-porter / Ready-made

Client's Name

Country / Region

The Urban Hunt Series introduces a groundbreaking category in traditional down clothing-trench coat down jackets. It perfectly balances the structured silhouette of a trench coat with the warmth of down, while retaining classic British trench coat fashion elements, such as defined shoulder lines, clean contours, a notched lapel, and a storm flap, resulting in a polished, composed look with excellent wind resistance.
The asymmetrical design breaks the conventional symmetry of clothing, undoubtedly bringing a unique visual freshness and showcasing the wearer’s fashion taste, while also offering enhanced body contouring effects.
Unlike the nylon or polyester commonly used in traditional down jackets, the Urban Hunt Series employs a faux worsted wool fabric, combining the refined, structured texture of wool with superior warmth performance.
The use of retro bronze metal accessories is another design highlight. The exquisite metal buttons and fasteners exude a timeless, weathered charm, complementing the urban hunt style and accentuating a vintage fashion appeal, particularly striking on the navy blue variant.
The unique detachable sleeve design allows the down jacket to transform into two distinct styles: when the sleeves are removed, it instantly shifts from a warm down jacket to a stylish vest, suitable for milder weather or indoor settings, enhancing practicality and versatility across various scenarios. Consumers can switch styles freely based on weather or personal preference, achieving multiple looks with one garment.
The drawstring trench coat belt design enables the wearer to adjust the waistline freely, creating different styling options. Tying the belt tightly accentuates the waist for a sharp, refined profile, while loosening it creates a relaxed, casual loose style.

Credits

Shunyao Zhou
Junjie Yang
Changxian Jiang
Jiaqian Li
Qifeng Zhang
Qin Li
Qifu Huang
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