Tsingtao White Beer

Tsingtao Beer, established in 1903, has the longest history of brewing in China. The white beer of Tsingtao is one of its key products with a fruity flavor and cloudy body. It is launched to meet the consumers’ needs for recreation.

The original logo of Tsingtao is upgraded with an adjustment of typeface, yet the feeling is kept unchanged. Meanwhile, other elements like cast-shape, matched with gold and wood texture, are applied to enhance a feeling of high-end. A totem is made in a family-crest-like way, which offers a historical and authentic sense.

The inspiration for the illustration is from a certified won by Tsingtao from the 1906 Beer Championship in Munich. In the scene, hops, lilacs, wheat, butterflies, and beer barrels and a goddess holding a brewing house are depicted on the left side. On the right, Tsingtao factory, museum, brewing masters in the carriage, and another goddess grasping a garland are illustrated. The sense of freshness, fragrance, authentic taste, and mysterious antiquity is exhibited in the most beautiful way. The neck label is designed as a bow tie, the top of the can is decorated in a blue pattern, bringing to consumers a comfortable and well-organized color scheme.

The color tone of white and blue is matched with little red and gold, contrasting the label from the glass bottle. The detailed packaging scheme and strict control of printing make the product a mature and professional one.