2025 | Professional

MUSE Design Awards Gold Winner

Freemore Sanitary Pads

Entrant Company

Shenzhen Tigerpan Design Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Chongqing Baiya Sanitary Products Co., Ltd.

Country / Region

China

This packaging design was created in collaboration with the renowned illustrator Samy Halim, who has worked with international luxury brands such as Chanel and Dior. The design features the illustrator’s unique relief style, depicting a woman adorned with flowers and surrounded by plants. The character is inspired by Artemis, the Greek goddess of nature, daughter of Zeus. She symbolizes purity and is revered as the protector of young women and infants. She embodies feminine strength and free will.

Through this delicate and three-dimensional illustration, we aim to express deep admiration for women and highlight the brand’s commitment to their health and comfort. Every brushstroke and detail in the illustration carefully showcases the beauty of nature and the vitality of life, perfectly embodying the independence, confidence, and elegance of women.

To further enhance the luxurious feel of the packaging, we incorporated exquisite gold foil stamping, making the design more glamorous and layered. The golden accents complement the delicate softness of the illustration, giving the packaging a unique sense of luxury and artistic sophistication.

In addition, the design is divided into two versions: one for day use and one for night use. Subtle adjustments have been made to the character’s facial features and hairstyle in each version to better differentiate the intended usage and function.

The overall design not only exudes a sense of high-end luxury but also emphasizes artistry, offering users a dual sensory experience of both visual and tactile pleasure. It fully reflects Freemore's relentless pursuit of detail and exceptional quality.

Credits

Shenzhen Tigerpan Design Co., Ltd.
Tiger Pan
Craft Director
Xie Zhangkun
Design
Liu Shicong
3D Render
Wu Juanjuan
3D Render
Liu Zhenyu
Project manager
Tong tong
Promotion Operator
Xu Wenqing
Promotion Manager
Xiang Lingli
Illustrator
Yi Ping
Illustrator
Samy Halim
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