Cacao Odyssey

The packaging for this chocolate series is meticulously designed around the concept of "Cacao Odyssey". It employs a narrative approach that encapsulates four distinct themes: Origin (Classic Dark Chocolate), Spread (Sea Salt Dark Chocolate), Globalization (Berry Dark Chocolate), and Sustainability (Mint Dark Chocolate). Each theme visually guides customers through the rich cultural heritage and evolutionary journey of cacao, creating an engaging storytelling experience.



The Origin theme links the primal flavor of Classic Dark Chocolate to the primitive and enigmatic Aztec civilization of South America, the birthplace of cacao. The packaging features Aztec hieroglyphs, botanical motifs like cacao trees, and a vibrant color palette. These elements come together to evoke a sense of ancient mystique, transporting consumers to the origin of cacao cultivation.

The Spread theme harmonizes the rich and complex flavor profile of Sea Salt Dark Chocolate with the refined elegance of European artistry. Drawing inspiration from the classic beauty of European mosaics, the packaging reflects the journey of cacao as it spread and evolved across the continent.

The Globalization theme reflects the vibrant, fruity notes of Berry Dark Chocolate through a bold, high-contrast color scheme. It visually narrates the global exchange and fusion of cacao culture, illustrating how it has transcended borders to become a universally beloved product.

The Sustainability theme harmoniously connects the cool, refreshing flavor of Mint Dark Chocolate with a fresh green palette. This design emphasizes the symbiotic relationship between cacao cultivation and environmental protection, highlighting the importance of sustainable practices.



The packaging features a vertical box design, with chocolate bars standing upright inside. This form not only enhances accessibility but also creates an elegant, effective display. Made from eco-friendly recycled paper, including recycled ultra-white paper (176g for the outer packaging and 352g for the inner packaging) and 1200g recycled paperboard, this design exemplifies a circular approach to resource use. Furthermore, even the inks and coatings used are non-toxic and harmless, ensuring both safety and environmental friendliness throughout the product’s entire lifecycle.