2025 | Professional

MUSE Design Awards Silver Winner

TEA'S GEOMETRY

Entrant Company

DRAGON DOT CO., LTD.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

The Wen-Shan Tea Extension Center of New Taipei City Farmers' Association

Country / Region

Taiwan

Tea’s Geometry Series symbolizes a life enriched with tea, as harmonious as geometry. Embrace the exploration and insights that tea offers, much like the principles of a square, the harmony of a perfect circle, the smooth paths of straight lines, or the twists and turns of polygons. Ultimately, a life enriched with tea is one that is simple yet profound.



Inspired by the traditional method where tea farmers wrapped tea in overlapping, rough-edged paper forming a square shape, our design follows a green and minimalist approach. The packaging is simple and quick, and adopts eco-friendly materials. The contents can include easy-to-brew tea bags or tea snacks, each offering rich flavors and unique tastes. In the future, the box can also accommodate a wider variety of tea treats or tea ware products. Two single boxes can be combined to form a convenient carrying case without additional components, or different single box products can be placed in a gift box, making it a compelling choice for gifts.



From the perspective of environmental protection and energy conservation under ESG principles, the packaging does not require additional packaging, reducing multi-layer packaging. Preliminary calculations indicate that compared to traditional packaging methods, it can save at least 65% in paper material area, 60% in production costs, and reduce carbon emissions by at least 60%.

Credits

General Manager/ DRAGON DOT CO., LTD.
HEIDI CHIANG
PTRI
CHAO KAI CHUNG
PTRI
MING FENG CHIU
PTRI
HSIN HSUAN WANG
DRAGON DOT CO., LTD.
LIEN TING TING
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