2025 | Professional
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He Hua (Hua Hua), a female giant panda known as a top star on social media platforms, has won the hearts of people worldwide with her chubby, fluffy body, slow movements, and endearing clumsiness in climbing trees. This bank card series, as a continuation of online love and affection for He Hua, takes the panda as the core IP, allowing cardholders to enjoy warm financial services in the company of He Hua.
Placing He Hua in the center, the cards vividly depict three warm and engaging scenes of life: He Hua holds a lotus merrily, pure and innocent; He Hua eats an apple in bamboo groves, natural and vigorous; He Hua builds a snowman in the snow, lively and adorable. As for colorway, the design team has mainly adopted the corresponding colors, including pink, green, and white: pink suggests He Hua’s gentleness and innocence; green symbolizes bamboo groves full of vigour; white creates a pure and peaceful snowy world.
For a more lifelike image, the card series employs the flocking process to reproduce layered fur with a strong 3D effect. The resultant realistic texture makes users feel as if they truly touched the soft hair of He Hua. Such an innovative design not only enables cardholders to experience the distinctive charm of the lively panda while enjoying efficient, convenient financial services, but also fully embodies Industrial Bank’s pursuit of ultimate customer experience and its advocacy of the vision for the harmonious coexistence of man and nature.
Credits
Entrant Company
Guangdong Knoya Home Furnishings Co., Ltd
Category
Interior Design - Bedrooms
Entrant Company
Hangzhou Plantpow Ecology Landscape Co.,Ltd
Category
Landscape Design - Plantscape Design
Entrant Company
Beijing Jinruiji Decoration Engineering Co., Ltd.
Category
Interior Design - Living Spaces
Entrant Company
Hubei Wuxiang Dahe Architectural Decoration Design Engineering Co., Ltd.
Category
Interior Design - Spa / Fitness