2025 | Professional

MUSE Design Awards Gold Winner

SIYI Black Diamond Restore Series

Entrant Company

Guangzhou Siyi Biotechnology Co., Ltd.

Category

Product Design - Personal Care

Client's Name

Baqianri group

Country / Region

China

The SIYI Black Diamond Restore Series is a premium hair care line designed for high-end users, blending modern design with cultural depth to achieve unparalleled aesthetics and functionality. Inspired by the iconic shape of the Guangzhou Tower, the widely admired "Slim Waist" design is elegantly integrated into the bottle, aligning seamlessly with SIYI's brand philosophy of "Silky Hair, Graceful Movement." This showcases smooth curves and dynamic aesthetics, delivering a dual sensory experience of visual and tactile delight. Made with eco-friendly PETG material, the packaging is not only durable but also highly distinctive, emphasizing the brand's fashion-forward and contemporary appeal.

By drawing inspiration from the streamlined curves of the Guangzhou Tower, the design breaks away from traditional straight-line packaging, showcasing distinctive, soft curves that give the product a unique aesthetic. The "slim waist" design of the bottle is not only ergonomic for easy gripping but also enhances the product's recognizability. The design features a minimalist, sophisticated black as the main color, complemented by a golden waist band that precisely outlines the shape of the Guangzhou Tower, creating a simple yet elegant look.

Credits

Baqianri group
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