2025 | Professional

MUSE Design Awards Silver Winner

Buchaechum

Entrant Company

Haejeong Sin

Category

Fashion Design - New Category: Cultural

Client's Name

Country / Region

South Korea

Inspired by Buchaechum, the traditional South Korean fan dance, and Mugunghwa (hibiscus), the national flower, the collection creates a sophisticated dialogue between Korean cultural heritage and contemporary Western design. The piece translates the fluid choreography of fan dancers and delicate hibiscus petal forms into modern silhouettes. Selected biodegradable muslin to natural-dye in red and calculated precise fabric quantities before dyeing to minimize waste and environmental impact.

Credits

Photographer
Kelly Kim
Model
Alexandra Drew Simes
More Silver Winners
Fashion
2025
MUSE Design Awards - Children from the Stars

Entrant Company

Zhejiang Chaoxi Operation Management Co., Ltd.

Category

Fashion Design - Scarves, Ties, Hats, Gloves

Product
2025
MUSE Design Awards - Amber Honey

Entrant Company

GUANGDONG GODEN WOODPECKER CO.,LTD

Category

Product Design - Textiles / Floor Coverings

Packaging
2025
MUSE Design Awards - Fish Spicy Sauce

Entrant Company

MYS GROUP CO., LTD.

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Product
2025
MUSE Design Awards - Hail AI Assistant

Entrant Company

HAIL REGION DEVELOPMENT AUTHORITY

Category

Product Design - UX / UI / IxD (NEW)