2025 | Professional

MUSE Design Awards Gold Winner

FILA KIDS AMORE

Entrant Company

FILA SPORTS CO., LTD.

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

The FILA KIDS AMORE kids' shoe is designed with the core concept of "A Loving Embrace", inspired by parents' meticulous care and affection for their children. The design emphasizes comfort and warmth, translating emotion into a visual experience. The iconic FILA DNA color scheme carries the brand's legacy, complemented by playful, child-friendly prints that infuse energy. The design resonates with both visual and emotional needs, allowing children to feel the love and care with every step they take.

The shoe features a unique dual-layer sole design, perfectly blending science and comfort.

Midsole: Made of soft TPU material, it contours to the foot's arch, offering a barefoot-like comfortable and skin-friendly feel. The thin design enhances both aesthetics and flexibility.

Outsole: Made of 47-degree ultra-thin soft rubber, with scientifically placed anti-slip particles based on the walking force points during the learning phase. The zero-drop design maximizes the natural sensation of the ground beneath the feet, allowing the child to feel the authentic barefoot walking experience. The appropriate arch and stable support also promote the natural development of the child's feet while improving walking safety and comfort.

This shoe adopts innovative TEMPUR material—NASA-grade pressure-absorbing technology. This open-cell viscoelastic material is used in the insole, midsole layers, and collar foam for exceptional pressure relief, fit, temperature sensitivity and rebound support. The lightweight insole dynamically conforms to the child's foot shape, body temperature, and weight, offering optimal comfort and stable support. The collar area ensures a snug fit around the ankle, preventing rubbing. Additionally, the material's breathability, moisture-wicking, and high elasticity help evenly distribute foot pressure, absorb shocks from walking, and reduce strain on the knees and joints, alleviating foot fatigue.

This material is certified by multiple authoritative organizations, including LGA environmental certification, TUV safety certification, and ISO environmental system certification, ensuring unmatched performance and robust protection for the child's healthy development.

Credits

FILA SPORTS CO., LTD.
Mia He
FILA SPORTS CO., LTD.
Cherie. Jin
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