Tang dynasty & Mid-Autumn Festival

This festive gift packaging is designed for a special food item called "Tangguozi," originating from the illustrious Tang Dynasty. It seamlessly weaves together the rich tapestry of Tang Dynasty culture with the delicate art of traditional paper-cutting and carving, all while employing a fresh, innovative design, immersing users in the beauty of traditional customs and the charm of contemporary artistry during festive occasions.



The packaging design is a celebration of Eastern aesthetics, skillfully employing thoughtful colour combinations, layered visual elements, and intelligent use of blank space, highlighting the exquisite characteristics of Chinese art. Drawing inspiration from the opulence of the Tang Dynasty and the theme of "From Reality into Dreams", it incorporates timeless elements from revered ancient texts such as the "Rites of Zhou" and the "Records of the Grand Historian of the Tang Dynasty," coupled with the enchanting legend of Emperor Xuanzong's mythical journey to the Moon Palace.



Visually, the packaging showcases intricate peony patterns, reflecting the vibrant colours of Tang tri-colour glaze. The design features elegant calligraphy font styles that echo the grandeur of ancient poetry, breathing life into the splendour of the prosperous Tang era. The overall aesthetic delivers a harmonious and sophisticated visual experience that brings traditional culture into modern design. From a material perspective, the gift packaging is crafted from premium special paper, enhanced through various techniques, including intricate hollowing out, UV printing, hot stamping, embossing, and four-colour printing. This meticulous craftsmanship elevates the texture and tactile experience of the gift box, emphasizing its high aesthetic value.



Distinctively, this gift packaging transcends the conventional limitations of single-use items. Building upon an innovative heaven and earth lid structure, it introduces a whimsical paper sculpture light design that can be repurposed as a tasteful table decoration, a charming paper sculpture lamp, or a practical storage box. This thoughtful approach adds both functionality and an element of delight, ensuring that the packaging remains a cherished piece long after the contents are enjoyed.