2025 | Professional

MUSE Design Awards Silver Winner

X-CHINE NAUGHTY AUDIO

Entrant Company

Wing & Associates Design

Category

Product Design - Audio & Video Devices

Client's Name

Country / Region

China

The X-CHINE NAUGHTY series is an audio product that seamlessly integrates technology and art. Its design draws inspiration from the fusion of high - speed rail trains in rail transit and the Chinese Loong, a nod to humanity's boundless possibilities and unwavering spirit of exploration.
Its name is X-CHINE, with the Chinese name “Qianli”. “X” is often used as an unknown number, symbolizing endless exploration and challenges, representing infinite possibilities. CHINE is a compound word, a blend of “Creative” , “explore” and “China”. In the galaxy of creativity and exploration, we will sail towards an infinite future. The naughty series is the designation for this type of audio product, hoping to bring more joy.
X-CHINE achieves music visualization through its artistic aesthetic device design and ferrofluid technology. Viewers can observe the ferrofluid within the heart - shaped structure moving dynamically in sync with the music's rhythm, delivering a novel audio - visual experience.
It takes the mechanical aesthetics hero image as the core, but its temperament and form are cuter and more amiable. It is still composed of armor, arms, combat boots, and a dynamic helmet.
The helmet design is combined with the characteristics of the Chinese Loong. Besides the contemporary features of speed, wisdom, technology and power. The Loong as a legendary mythological figure is a symbol of Eastern civilization and a spiritual totem. The two cute and lively horns in the product, and the two transparent ears, simplified into a cylindrical shape, are the speaker control knobs used to control tracks and volume.

Credits

Wing & Associates Design
Maggie Lau
Wing & Associates Design
Dora Deng
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