Brazil   |  2020

MUSE Design Awards Gold Winner

Super Muffato Santa Felicidade Omnichannel Design

Entrant Company

Opus Design - Comunicação Estratégica de Varejo

Category

Interior Design

Client's Name

Super Muffato Santa Felicidade

Sub-Category

Commercial

Super Muffato Santa Felicidade project was made with the objective of creating an innovative physical store,in the omnichannel concept.The differential of this layout is the integration between technology and human experience through design, adding effective ways of operating the supermarket.The result was the most innovative Super Muffato store.We started with the “fresh” concept, which was translated into an organic layout,generating an amazing consumer´s journey, with many sensory experiences in various sectors of the store,plus the store-in-store concept, with special furniture design. The 360º tour. of the store is available on the Super Muffato YouTube channel, accessible at: https://www.youtube.com/watch?v=vPbtfaz2mfc We worked with the briefing of a very innovative store and created strategies to integrate online and offline consumer experiences to the design, being careful to make all the technology make sense in the design within the context and experience of the shopper. This is the great differential of the work we did for Super Muffato. Since the entrance of the store, there is a whole journey of experience, within the concept of freshness, brought, for example, by the vertical garden, the fruit and vegetable sector with an innovative layout and curved corridors, which bring the element of surprise along the way. The layout was all designed with the human being in mind, what brought an excellent differential to the store at the moment, of extreme crisis, due to Covid-19 Pandemic, when it is essential to have a safe and relevant experience in the physical spaces. The sensory experiences in the store are the result of strategies that combine consumer knowledge, store layout and resources that the specially designed furniture provides, those are elements that generate a positive impact on the journey of shoppers. The resulting store, the most innovative of the Muffato Group, is a success in the current context, being also prepared for the future, able to serve customers who tend to separate, each time less, the online purchase from the physical store purchase Photo: Photos: Eduardo Macarios, video: Super Muffato

Credits

Opus Design - Comunicação Estratégica de Varejo
Kátia Bello
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