2025 | Professional

MUSE Design Awards Gold Winner

HP6

Entrant Company

CHENG SHIN TIRE & RUBBER (CHINA) CO., LTD.

Category

Product Design - Accessories

Client's Name

Country / Region

China

As the latest upgrade in the Maxxis PREMITRA family, the HP6 adopts "balanced performance" as its core design philosophy, seamlessly combining the advantages of handling and comfort. The design integrates the needs of daily driving with high-performance capabilities, offering both quiet comfort for urban commutes and precise, stable handling for long-distance drives.
The HP6 tire, with its exceptional balanced performance, is compatible with a wide range of vehicles, including compact sedans, SUVs, and more. It meets the handling and comfort requirements for daily commuting, long-distance travel, and complex road conditions. Whether for fuel-powered or electric vehicles, the HP6 offers a well-rounded performance that provides an efficient, safe, and smooth driving experience.
The HP6 tire integrates geometric diamond elements and modern craftsmanship into the sidewall, showcasing a smooth sense of speed and orderly aesthetics. The sidewall texture, enhanced through gradient and array techniques, creates a multi-layered, three-dimensional visual effect, adding a contemporary flair to the overall design. The distinctive brand logo layout adopts recessed large-character engraving, paired with exquisitely detailed knurling, emphasizing the brand's unique sophistication and delivering a more premium visual appeal. The overall design strikes a balance between aesthetics and functionality. It seamlessly complements various vehicles, adding a dynamic touch and enhancing the overall visual impact.
The HP6 tread incorporates innovative MAXXIS OPTIM-TECH tread pitch optimization technology, precisely controlling tread pitch width ratios to reduce tire noise. While ensuring exceptional handling performance, it achieves an optimal balance of stability, quietness, and durability. This delivers a quiet and comfortable long-distance driving experience with outstanding performance across various road conditions.

Credits

CHANG CHI JUNG
FANG XIAO YUN
TAO WEI
WANG HE YUN
JIAO BAO MIN
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