2025 | Professional

MUSE Design Awards Silver Winner

Angong Niuhuang Wan

Entrant Company

Jewgoo Design Co., Ltd.

Category

Packaging Design - Herbal

Client's Name

Nanjing Tongrentang Pharmaceutical Co.,Ltd.

Country / Region

China

Angong Niuhuang Wan, a traditional Chinese medicine with a centuries-old legacy, has been exclusively used by Chinese emperors, particularly favored by Emperor Qianlong. Medical research indicates that it has a protective effect on cerebral ischemia-reperfusion injury and can effectively improve blood supply to brain tissue. Nowadays, as strokes (also known as brain attacks) increasingly affect younger demographics, the efficacy of Angong Niuhuang Wan in emergency care demands broader accessibility. Nanjing Tong Ren Tang, a heritage-bearing brand, modernizes its production while preserving traditional craftsmanship. The packaging design harmoniously merges ancient imperial motifs with contemporary aesthetics, drawing inspiration from the imperial jade seals and royal yellow accents, paired with a sleek, transparent outer shell, creating a crystal-luxury appearance. This blend underscores Angong Niuhuang Wan’s historical prestige while appealing to modern sensibilities. The newly designed package aims to democratize Angong Niuhuang Wan’s reach, offering premium quality to a wider audience while honoring its legacy as a life-saving remedy. Moreover, the package design integrates modern industrial processes to meet the demands of large-scale production. Over 80,000 units were produced between 2022 and 2024, with positive reviews from thousands of customers, further solidifying its reputation as a trusted and effective traditional Chinese medicine.

Credits

Jewgoo Design Director
Haojie Pang
Nanjing Tongrentang Pharmaceutical Co.,Ltd.
Mingxian Gao
Eswin Package Co.,Ltd.
Lei Zuo
Jewgoo Design Manager
Yiru Feng
Lead Industrial Designer
Yixiao Lin
More Silver Winners
Architectural
2025
MUSE Design Awards - Huidongsheng & Yufengda Industrial Building Complex

Entrant Company

Ming Zhao

Category

Architectural Design - Industrial

Packaging
2025
MUSE Design Awards - eye drop cartridges

Entrant Company

Shanghai Young Sun Printing Co. Ltd., 

Category

Packaging Design - Baby & Children

Product
2025
MUSE Design Awards - OIWAS Yifanfengshun Series Front-Opening Luggage

Entrant Company

Guangdong OIWAS Luggage And Bag Group Co., Ltd

Category

Product Design - Travel Accessories

Fashion
2025
MUSE Design Awards - Dunhuang Brilliance Collection

Entrant Company

Hui Wang

Category

Fashion Design - Jewelry