2025 | Professional
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Angong Niuhuang Wan, a traditional Chinese medicine with a centuries-old legacy, has been exclusively used by Chinese emperors, particularly favored by Emperor Qianlong. Medical research indicates that it has a protective effect on cerebral ischemia-reperfusion injury and can effectively improve blood supply to brain tissue. Nowadays, as strokes (also known as brain attacks) increasingly affect younger demographics, the efficacy of Angong Niuhuang Wan in emergency care demands broader accessibility. Nanjing Tong Ren Tang, a heritage-bearing brand, modernizes its production while preserving traditional craftsmanship. The packaging design harmoniously merges ancient imperial motifs with contemporary aesthetics, drawing inspiration from the imperial jade seals and royal yellow accents, paired with a sleek, transparent outer shell, creating a crystal-luxury appearance. This blend underscores Angong Niuhuang Wan’s historical prestige while appealing to modern sensibilities. The newly designed package aims to democratize Angong Niuhuang Wan’s reach, offering premium quality to a wider audience while honoring its legacy as a life-saving remedy. Moreover, the package design integrates modern industrial processes to meet the demands of large-scale production. Over 80,000 units were produced between 2022 and 2024, with positive reviews from thousands of customers, further solidifying its reputation as a trusted and effective traditional Chinese medicine.
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Interior Design - Retails, Shops, Department Stores & Mall
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