2025 | Professional

MUSE Design Awards Silver Winner

French luxury platinum goose down jacket

Entrant Company

Shanghai Silk Group Brand Management Co., LTD

Category

Fashion Design - Prêt-à-porter / Ready-made

Client's Name

LILY Business Fashion

Country / Region

China

Specially designed for modern professional women, the French luxury platinum goose down jacket redefines cold-weather elegance by seamlessly blending cutting-edge fabric technology with refined French aesthetics. It strikes a perfect balance between functionality and style, making it ideal for multi-scenario wear—from professional office settings to casual outings and recreational outdoor adventures.
The fabric is crafted from the brand’s self-developed wool-Lycra® blend. Superfine Australian merino wool provides luxurious softness and exceptional warmth, while the addition of Lycra® fibers enhances stretch and wrinkle resistance, ensuring a crisp, tailored silhouette without compromising comfort. Enhancing its practicality, the advanced X-TEX LILY™ 3-in-1 protection technology offers powerful defense against water, oil, and stains, making the jacket perfectly suited for the urban life, whether facing unpredictable weather or the occasional coffee spill during daily commutes. Inside, the jacket features 100% premium goose down filling with a fill power of over 70 and a down content of 90%, delivering up to 1.3 times more warmth than standard duck down. With a cleanliness level exceeding 1000 mm and long-lasting antibacterial properties, this goose down jacket ensures hygienic, health-conscious wear that stands the test of time.
Aesthetically, the design captures the essence of French understated luxury. It artfully merges classic quilting techniques with the geometric elegance characteristic of French architecture. Drawing on extensive studies of the golden proportions of the female figure, the precise 3D tailoring, enhanced by a subtly cinched waist, flatters feminine curves while maintaining a clean, structured silhouette. This harmonious blend of grace and professionalism makes the jacket equally suitable for formal business environments and everyday wear, offering both comfort and refined elegance. The unique Glacier Blue hue draws inspiration from the pristine snow peaks of the Himalayas. Soft and low in saturation, this color reflects LILY’s iconic aesthetics while harmoniously integrating into urban surroundings. More than just a visual choice, it symbolizes the quiet strength, composed elegance, and effortless confidence that define modern women.

Credits

Lun Li
M. Thierry
Zoey Chen
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