China   |  2020

MUSE Design Awards Platinum Winner

Li-Ning 8th Generation Flagship Store

Entrant Company

Li Ning (China) Sports Goods Co., Ltd.

Category

Interior Design

Client's Name

Sub-Category

Commercial

Li-Ning, an international top-ranking fashionable professional sports brand, has been interpreting with action its slogan "anything is possible". In the image design of the eighth generation terminal store of Li-Ning, the designers take tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China Li-Ning in a same store, highlighting the brand’s professional sports attributes and the fashion life atmosphere. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi-level shopping experience. The colorful and bright sign on the exterior facade of the store illustrates the Li-Ning brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and individualized, while setting off the product highlights.The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources. The store entrance is an area displaying running exercise commodities. The design is inspired by the tracks. The RGB color-changing lamps at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The elliptical LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the midfield area. The “China Li-Ning” commodity display area with local Chinese characteristics adopts the traditional Chinese red in lighting, shelves and props. The heavy color, reflected by the stainless steel display background plate, looks very lively to virtually separate the China Li-Ning display area and other areas. Each exhibition area, with changes of props materials and lighting highlights, forms a space atmosphere adaptable to the products.

Credits

Designer
Yingtao Xu
Designer
Danfeng Yu
Photo Credit
Hong Wu
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