2025 | Professional

MUSE Design Awards Silver Winner

Namito

Entrant Company

Shanghai Namito Management Company Limited

Category

Conceptual Design - Fashion

Client's Name

Country / Region

China

People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave NAMITO was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves and break stereotypes, changing their mindsets through their actions to achieve spiritual freedom.



NAMITO, created by artist Zhang Ge, is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing “goodliness” with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city’s dream pursuer.



Namito's prototype Portrait series belongs to the creation of IP image illustration, and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three dimensions: merchandising, commercial exhibition, and photo gallery authorization.



Till now, Namito has cooperated with numerous home and abroad leading brands including Maybelline, Watsons, Mageline, TATA (under Belle group), Veet, C&S. Namito has been invited to 40+ art exhibitions within China and international prestigious galleries like ART CAPITAL in France, PALPITO in Japan. As well, nearly 20 on-ground events were held in 10+ cities: such as Beijing, Shanghai, Guangzhou, etc. Attracting celebrities like ZhangZiyi, Su Mang, Tan Songyun, Wu Xin to visit and make a splash in social media platforms, with the total exposure reached over 2 billion.



AWARDS WINNING:

Licensing International Asian Awards 2024 - The Newcomer Award

LONDON DESIGN AWARDS 2024 - Platinum Winner

A'DESIGN AWARD&COMPETITON 2024, the golden A'Design Award

IDA International Design Awards 2023, Honorable Mention

Credits

Shanghai Namito Management Company Limited
Zhang Ge
More Silver Winners
Fashion
2025
MUSE Design Awards - Camel Flying Gold Goose Down Coat

Entrant Company

Camel (China) Outdoor Products Co., Ltd

Category

Fashion Design - Safety & Protection

Product
2025
MUSE Design Awards - Bubble Out

Entrant Company

403 Studio

Category

Product Design - Healthcare

Product
2025
MUSE Design Awards - Quantum Chip Technology

Entrant Company

Greentank Technologies

Category

Product Design - Future Technologies

Product
2025
MUSE Design Awards - MonBlari FlOWER collection

Entrant Company

Zhaoqing MonBlari Sanitary Ware Co.,Ltd.

Category

Product Design - Bathroom Fittings / Appliances