2025 | Professional

MUSE Design Awards Silver Winner

Roman Holiday perfume

Entrant

Guangdong Voion Eco Packaging Industrial Co., Ltd.

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Design Team: Fuhao Huang , Ken Lin , Ren Chen , Wei Xiao / Manufacturer: Shenzhen HTA Packaging Co.,Ltd

Country / Region

China

Inspired by the romantic ambiance of *Roman Holiday*, the packaging features eco-friendly pulp-molded reliefs of ancient Roman architectural elements, blended with contemporary design. This symbolizes the fragrance as a timeless vessel for emotional memories, merging classical aesthetics with sustainable principles.

Innovative Craftsmanship
• Eco-Pulp Relief: Made from 100% biodegradable pulp, precision-molded into 3D Roman columns and arches to reduce carbon footprint while evoking associations with ancient Roman culture.
• Circular Structure: The outer box adopts a hinged flip-top design—when opened, the inner tray tilts to an 11-degree angle for optimal display. FSC-certified specialty paper with a Roman stone-wall texture creates a dialogue across time.
• Subtractive Aesthetics: Eliminates plastic embellishments, relying on relief and embossed lines to uphold the sustainable ethos of "less is more."

Core Value
This design bridges cultural heritage and the circular economy, proving that eco-materials can deliver luxury aesthetics while breathing new green life into historical motifs.

Credits

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