2025 | Student

MUSE Design Awards Silver Winner

Dahuanong Pig Veterinary Drug Product Series packaging

Entrant Company

South China Agricultural University

Category

Packaging Design - Medical / Pharmaceutical

Client's Name

Guangdong Dahuanong Animal Health Products Co., Ltd.

Country / Region

Dahuanong Veterinary Pharmaceutical Packaging Design adopts a systematic design approach as its core philosophy, addressing the diversified categories and complex specifications of veterinary products to establish a packaging system that combines brand distinctiveness with information clarity. The design encompasses both product packaging and transport crate packaging, creating a unified visual identity for Dahuanong's swine veterinary medicine brand.

At the brand visual level, the design employs a streamlined swine silhouette as its central element, forming Dahuanong's proprietary "visual hammer" to strengthen brand memorability and deepen consumer recognition. The integration of modular design methodology enables clear differentiation between product categories, functions, and specifications through strategic combinations of color coding, information hierarchy, and layout structures. This approach not only enhances design efficiency but also achieves equilibrium between brand uniformity and product differe

Credits

Academic Advisor
Zhehui Luo
Designer
Ziqi Li
Designer
Yuxin Zhang
Designer
Xin Zhong
Designer
Kaiyan Luo
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