Wuzi Xianhao

The packaging of this tea series takes "Eastern Sentiments and Western Charm · Modern Heritage" as its core, constructing an innovative dialogue between traditional aesthetics and contemporary design. The visual system refines the auspicious imagery of “crane” and the literati spirit of “pine,” depicting the scene of cranes dancing among the clouds through gilding techniques, which subtly aligns with the artistic conception of “crane cries in the marshes” from The Book of Songs. The Chinese cloud pattern is deconstructed and reorganized into minimalist geometric dark patterns, forming a modern rhythm as smooth as flowing clouds and running water. The gilded label juxtaposes Han Dynasty clerical script with English typography, achieving a cross-temporal cultural narrative. The black and gold bicolor aesthetics—black ink symbolizing the soul of the Qinling Mountains, and flowing gold embodying the grandeur of the Han and Tang Dynasties—construct a strong brand symbol with memorability.

The box adopts a “double-opening lid” structure, with die-cut classical window frame shapes. When the box is opened, it is like pushing open the window of tea culture’s time and space, transforming the literati philosophy of “seeing the moon through the window” into an interactive ritual experience. The tactile contrast of materials, matte paint surfaces, metallic luster, and rice paper textures enhance the interaction of the five senses. The black and gold color contrast creates a visual impact, and through contemporary design syntax, it reconstructs the Eastern aesthetic system. It transforms regional cultural symbols into modern visual language, building a bridge between the spirit of tea ceremony and contemporary life, achieving a trinity balance of artistic innovation, cultural heritage, and commercial value.