In The Name Of Love

In the relentless whirlwind of modern life, where high pressure looms, people yearn for nourishment and solace for their souls. The pop-up store "In The Name Of Love" emerges as a sanctuary of tranquility and hope, grounded in the ethos of "soothing the harshness of reality, reigniting the flame of hope". Featuring the warm tons of pink and red, along with soothing elements like clouds and hearts, this ethereal space stands as a testament to the power of love and warmth.

The pop-up store is divided into five uniquely enchanting zones. In the Merry-Go-Round Affection, elegant horses become symbols of love, conveying messages of hope and renewal to all who visit. The Dreamy Maiden’s Retreat features a plush heart-shaped sofa, a cozy haven that cradles a young girl’s secrets and dreams. The Childlike Wonderland bursts with vibrant red and white tones, accented by giant heart installations, lollipops, and balloons, evoking an atmosphere of pure joy and innocence—a nostalgic nod to the carefree days of childhood. In the Futuristic Nexus of Love, a colossal gradient heart takes center stage, creating a sense of futuristic, high-tech wonder where love becomes the sole key to transcending time. Finally, the Mysterious Gift Box invites exploration. These gift boxes of varying sizes promise treasures of love and surprises, sending visitors off with hearts full of warmth and hope.

While pursuing and celebrating love and warmth, the project passionately embraces the principle of “Loving the Earth”, reflecting a profound respect for nature and the future through eco-conscious design and sustainable practices. Nearly every element of the space is crafted from environmentally friendly materials, with modular setups designed for repeated assembly and disassembly. This approach ensures flexible adaptability across different scenes, significantly extending the lifespan of the installations and minimizing resource consumption. Thoughtful details throughout the space further highlight the care for the Earth. For instance, the toys in the Childlike Wonderland are made from recycled materials, subtly teaching young minds the value of conservation through play. These eco-conscious choices are not just design elements—they are practical expressions of care and appreciation for our planet.