Xiaoxiandun Shanghai Flagship Store

To celebrate its 10th anniversary, Xiaoxiandun has unveiled its Shanghai Flagship Store. Inspired by the blooming of life, this design blends Oriental nourishment wisdom with the brand’s philosophy of natural harmony, marking the debut of Xiaoxiandun’s “Modern Aesthetic Space for Oriental Nourishment”. More than just a showcase for the brand and its products, this store is a cultural experience hub, inviting consumers to explore nourishment philosophy and enjoy an unparalleled experience.

The finely textured facade in soft, lustrous white enlivens the streetscape. Central to this design is the brand’s herbal leaf totem, arranged like a jigsaw puzzle. Each herbal leaf embodies Xiaoxiandun's commitment to natural nourishment and its heartfelt wish for a vibrant, balanced life.

Inside, ancient wisdom from The Yellow Emperor's Classic of Internal Medicine meets modern aesthetics, bringing to life the essence of Oriental nourishment wisdom. The cultural exhibition area showcases traditional Chinese medical classics, with a special focus on the ancient texts on edible bird’s nests to convey its significance in Chinese nourishment wisdom. The space also harmonizes natural aesthetics with modern elegance through exquisite craftsmanship and innovative design. For instance, expansive jade and marble panels, processed through water jet cutting, are meticulously assembled to create tropical rainforest scenery and a floor design symbolizing the life code. The green glass display counter is crafted from layers of green hot bending glass, reflecting the natural beauty of Kalimantan—home to a 140-million-year-old pristine rainforest and the top-grade origin of edible bird's nests. Harvested from this ecosystem, the Star of Kalimantan which is representative product of Xiaoxiandun is a testament to quality. Zheng He's voyages inspire the embroidered wall covering, which features swiftlet motifs created with three-dimensional beadwork. These swiftlets in flight evoke grace and vitality, symbolizing the freedom and energy of life. Together, these elements infuse the space with artistic elegance and cultural depth.

Moreover, the store’s layout is designed to align with customer behavior patterns. It includes a product sales area, the Starlight Life Corridor, a science and culture exhibition space, a banquet hall, a VIP lounge, and auxiliary facilities—all for a smooth, intuitive journey through the space.