2025 | Professional

Entrant Company
Category
Client's Name
Country / Region
Situated within an urban central park belt that features wetland parks, waterfront experiences, and cultural immersion, the Changsha Greentown Begonia project enjoys unparalleled natural scenery and is surrounded by commercial centers. This prime location offers immediate access to ecological and cultural richness, with urban vibrancy just steps away.
31DESIGN has leveraged the alignment between urban culture and the spirit of the Begonia flower, integrating Changsha’s jade culture with Yanghu’s natural beauty through a unified design approach. This harmonization reflects a dazzling interplay of light and shadow, creating a “Radiant, Elegant, Luxurious, and Colorful” lifestyle inspired by the Begonia. By combining cultural innovation with sensitivity to nature, we have crafted a refined and luxurious living experience that expands the possibilities of daily life.
Through this project, 31DESIGN not only honors local heritage but also sets a new standard for sustainable and culturally rich living environments.
Credits
Entrant Company
Ultenic
Category
Product Design - Home Appliances
Entrant Company
SteelSeries
Category
Product Design - Gaming, AR & VR
Entrant Company
YHDQ Design
Category
Interior Design - Exhibits, Pavilions & Exhibitions
Entrant Company
曾国武
Category
Packaging Design - Wine, Beer & Liquor