2025 | Professional
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Situated within an urban central park belt that features wetland parks, waterfront experiences, and cultural immersion, the Changsha Greentown Begonia project enjoys unparalleled natural scenery and is surrounded by commercial centers. This prime location offers immediate access to ecological and cultural richness, with urban vibrancy just steps away.
31DESIGN has leveraged the alignment between urban culture and the spirit of the Begonia flower, integrating Changsha’s jade culture with Yanghu’s natural beauty through a unified design approach. This harmonization reflects a dazzling interplay of light and shadow, creating a “Radiant, Elegant, Luxurious, and Colorful” lifestyle inspired by the Begonia. By combining cultural innovation with sensitivity to nature, we have crafted a refined and luxurious living experience that expands the possibilities of daily life.
Through this project, 31DESIGN not only honors local heritage but also sets a new standard for sustainable and culturally rich living environments.
Credits
Entrant Company
YASSS! Entertainment Production
Category
Conceptual Design - Entertainment
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Shenzhen Yinli Originality Co., Ltd.
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Packaging Design - Wine, Beer & Liquor
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INLIFE
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Interior Design - Stage
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C.M CHAO ARCHITECT&PLANNERS, Neo-Classical Chamber Ensemble
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Interior Design - Stage