Miramar Coconut Water and Honey Aloe Vera Drink

Miramar is a Thai brand which selects the finest ingredients from Thailand to create beverages tailored for the Chinese market. The product lineup includes original imported Thai ingredients, bottled in Taiwan, and designed in Beijing, featuring coconut water, honey aloe vera drink, and canned honey aloe vera. As a representative of healthy beverages, the packaging design emphasizes the beauty of Chinese characters. Leveraging the strong communicative and cultural attributes of Chinese script, the product names “椰” (coconut) and “荟” (aloe vera) are presented in bold, powerful aesthetics with a bubble-like dynamic texture, highlighting the refreshing and delicious qualities of the beverages.



“Design is not just an expression of aesthetics; it is an extension of consumer emotions.” With this philosophy, our packaging design starts from usage scenarios and psychological needs, endowing the product with a unique “life force.” The gift box design draws inspiration from traditional Chinese square baskets, combining practicality with visual appeal. Using a combination of semi-transparent PVC windows and cardboard, the interior arrangement is immediately visible to consumers. The addition of a hand-carry rope enhances portability, while the interplay of materials adds a touch of modern sophistication. This makes the product not only ideal for personal use but also a high-value, aesthetically pleasing gift.



湄南是取世界上好食材，做中国饮料的泰国品牌。甄选泰国上好食材原装进口、台湾灌装、北京设计的椰汁水、芦荟蜂蜜植物饮料和芦荟罐头。作为健康饮料的代表，包装设计强调中文汉字之美，汉字具有非常强的传播属性和文化属性，将产品名-“椰“和“荟”字以极具力量美学的黑体来呈现，赋以泡泡一样的动感质地，表现出产品清爽可口特点。



“设计不仅是美学的表达，更是消费者情感的延伸”。我们在设计包装时，从使用场景和心里需求出发，赋予产品独特的“生命力”。礼盒设计灵感来自于中国方形提篮，兼具实用和美观性。通过使用半透明PVC窗口和纸箱结合，消费者可以一目了然的看到盒内陈设。手提绳设计增强了礼盒的便携性，材质的相互碰撞，增添了一份现代时尚感，使其不仅适合自用，更是一份高颜值、高价值感的礼品。