Yibin Liquor - Ronghua Series

Yibin is located in the southern part of Sichuan Province at the confluence of the Jinsha and Min Rivers. This unique geographical position fosters an open and inclusive cultural spirit. It has also made Yibin the birthplace of fine liquors in central Sichuan, with a thousand years of brewing heritage and cultural accumulation giving rise to the world-renowned Yibin liquor.
The packaging design of the Yibin Liquor - Ronghua Series is a heartfelt tribute to this long-standing brewing history. The design skillfully incorporates the poetic imagery of "Qu Shui Liu Shang" (floating cups along winding streams where ancient scholars would enjoy their drinks while composing poetry). The flowing water motif on the crystal glass bottle captures this poetic moment in time, as if liquor cups were gracefully floating downstream, pausing before distinguished guests and inviting them to share in the experience. The bottle cap draws inspiration from the ancient "Shang" cup used in "Qu Shui Liu Shang," reflecting the aesthetic harmony of nature and poetry cherished by the ancients while symbolizing the accumulation and transmission of culture.
The label design is equally distinctive, inspired by postage stamps, which convey the meaning of communication and dissemination. The label features an illustrated guide to the brewing process, vividly depicting each step and detail of Yibin’s traditional liquor-making methods. It transports viewers to an ancient distillery, allowing them to immerse themselves in the millennium-old tradition of craftsmanship. Even more unique is the double-layered, removable label structure. When the top layer is peeled off, a carefully printed version of "The Ode to Yibin" is revealed on the lower layer, guiding consumers through time and space to experience the rich history and cultural legacy of "the First City on the Ten-Thousand-Mile Yangtze River."
The outer box continues the charm of "Qu Shui Liu Shang," with its hazy, "frozen" water flow inviting one to delve into the profound heritage of "Rongcheng." The bamboo texture of the box echoes Yibin's identity as the "Bamboo Capital," highlighting the integrity and elegance associated with bamboo.