37huyu Enterprise Exhibition Hall

The global headquarters showroom of Yixie Interactive is located in Pazhou, Guangzhou, covering an area of 1,600 square meters. Drawing on the environmental storytelling techniques of game design, the showroom is designed to reflect the attributes of a gaming company. We firmly believe that the "playfulness" is the driving force of creativity. By integrating this playfulness into the spatial design, we create an interactive entertainment space for visitors. We build scenarios through space and narratives through experience, creating an immersive interactive environment. The ingenious aspect of the design is to make the audience the players, replacing "watching" with "playing" and involving them in the entire process.
The "Playfulness Launch" starts the showroom with a naked-eye 3D screen, enhancing the sense of ceremony for visitors. The "Playfulness Landing" creates a realistic space and starry sky scene, turning the audience into players and evoking gaming emotions. "Time-Space Travel" takes visitors into a virtual gaming world, offering an immersive experience of ancient and modern times. "Planet Creation" builds an AI real-time interactive space, playing into the future. "Co-creation of the Metaverse" opens up a world of digital and physical coexistence, allowing visitors to explore and check in at any scene in the metaverse.