2025 | Professional
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The overall packaging design of Yilijia Laoshagang Soy Sauce originates from the form of a dripping soy sauce droplet, capturing the aesthetic dynamism of natural fluid movement through the frozen moment of liquid descent. The bottle neck and cap integrate creative elements from China's traditional 24 Solar Terms, symbolizing how soy sauce brewing requires year-round time-honored craftsmanship. The 24-ridged cap design enhances grip friction for easier opening.
The four facets of the outer packaging showcase seasonal illustrations representing spring, summer, autumn, and winter. These artworks blend traditional human figures engaged in soy sauce brewing processes with corresponding environmental changes throughout the seasons, collectively narrating the heritage story of Yilijia's Laoshagang brewing techniques.
Credits
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Dongguan Qianqian Celebration Planning Co., Ltd.
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Interior Design - Event Space (NEW)
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Lu Xun Academy of Fine Arts
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Interior Design - Lobby (NEW)
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W.DESIGN
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Interior Design - Hospitality
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Invision (Shenzhen) Optics Co., Ltd.
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Product Design - Outdoor & Exercise Equipment