2025 | Professional

MUSE Design Awards Platinum Winner

Yilijia Laoshagang Soy Sauce

Entrant Company

Chengdu University、Sailor Design Studio

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Client's Name

Jiangsu Yilijia Food Co., Ltd

Country / Region

China

The overall packaging design of Yilijia Laoshagang Soy Sauce originates from the form of a dripping soy sauce droplet, capturing the aesthetic dynamism of natural fluid movement through the frozen moment of liquid descent. The bottle neck and cap integrate creative elements from China's traditional 24 Solar Terms, symbolizing how soy sauce brewing requires year-round time-honored craftsmanship. The 24-ridged cap design enhances grip friction for easier opening.

The four facets of the outer packaging showcase seasonal illustrations representing spring, summer, autumn, and winter. These artworks blend traditional human figures engaged in soy sauce brewing processes with corresponding environmental changes throughout the seasons, collectively narrating the heritage story of Yilijia's Laoshagang brewing techniques.

Credits

Art Consultant / Chengdu University
Sisi Zhang
Design Director / Sailor Design Studio
Xian Pan
Chief Designer / Chengdu University
Yuting Zheng
Designer / Sailor Design Studio
Minghai Xiang
Illustrator / Chengdu University
Yuting Zheng
Project Manager / Sailor Design Studio
Limin Su
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