2025 | Professional

MUSE Design Awards Gold Winner

NomNow — AI Calorie Tracker and Nutritionist

Entrant Company

NomNow

Category

Product Design - UX / UI / IxD

Client's Name

Country / Region

United States

Traditional calorie tracking apps require tedious manual input, making it difficult to maintain. Users often struggle with estimating portion sizes, forget to log meals, or abandon tracking due to inconvenience.



NomNow simplifies the process with AI-powered voice, image, and text tracking. Instead of manually entering data, users can speak naturally, snap a photo, or type freely. AI not only accurately identifies food, calculates nutrition, and logs it seamlessly, but also learns and adapts to your tracking habits.



For example, if a user eats an apple but doesn’t know its weight, they can say, “I had an apple the size of a tennis ball, at my usual breakfast time.” NomNow’s AI interprets the input, generates a precise calorie count, and records it automatically.



Designed for individuals focused on weight management, NomNow builds a personalized database, tracks progress over time, and provides customized, AI-driven nutrition insights.



Powered by AI agents, Retrieval-Augmented Generation (RAG) and Large Language Models (LLM), NomNow offers superior accuracy in food recognition and calorie estimation. By removing friction from traditional interaction methods, NomNow transforms calorie tracking into an effortless, intelligent experience, making healthy eating more accessible and sustainable.



NomNow is now live on App Store with around 5000 users.

Credits

NomNow
Meiqi Zhao
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