2025 | Professional

MUSE Design Awards Platinum Winner

Damond Nuts Packaging

Entrant

Three Squirrels Co., Ltd.

Category

Packaging Design - Retail

Client's Name

Three Squirrels Co., Ltd.

Country / Region

China

About The Entry

Inspired by the “Jinzun”, a revered Chinese vessel traditionally used to offer fine liquor to esteemed guests, the packaging design reimagines this ancient symbol of hospitality as an iconic nut container—Damond Golden Goblet Can. The rounded, full-bodied silhouette exudes a sense of nobility intrinsic to the brand and perfectly embodies its philosophy of pursuing and celebrating fulfillment. The keywords like "Damond” and “Nuts" are enlarged, alongside the evocative slogan "Life's Small Blessings, Damond's Big Delights". This approach enhances the visual impact of the product name while conveying the brand’s dual values of natural abundance and life’s fulfillment.

The corners of each can feature a bionic design that mimics the three-part mouth of a squirrel nibbling on nuts, creating a playful and memorable touchpoint for the brand. This biomorphic form also enhances user interaction, resonating particularly well with young consumers. The top of the cap offers various material options, including electroplated metal, vertically cut light-colored beech wood, and vertically cut dark walnut wood, catering to different scenarios and personal aesthetic preferences. Meanwhile, the natural material options further strengthen the brand's natural, ecological identity.

The outer box incorporates a dual-door design with an integrated lift mechanism, offering users a unique unboxing experience reminiscent of a ceremonious reveal. This creative design reinforces the product’s premium positioning and enhances the overall consumer experience. Additionally, the illustration features natural elements such as mountains, forests, and rivers, hinting at the natural origins of the nuts and conveying the brand’ core culture—Nature's Gift, Earth’s Bounty. Additionally, the flavor-specific stickers are designed to simplify identification and streamline the purchasing process, making it easier for customers to choose their favorite varieties.

Credits

Person in charge/ Suzhou Yuyi Design Co., Ltd.
Yiwen Chen
Person in charge/ Shanghai Huajiao Art Drawing & Art Creative Design Co., Ltd.
Dingzhe Gan
Senior Design Manager/ Three Squirrels Co., Ltd.
Yuqi Wang
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